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Research papers

Revision of the social class concept

This paper summarizes the results of an investigation into the predictive power not only of social class but also of income and other socio-economic and demographic variables. Special attention is paid to the discriminatory value of these variables...

Catalogue: Seminar 1982: Classifying Consumers
Authors: Jean F. K. Dinjens, Jan Ligthart
June 15, 1982
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Citation

Dinjens and Ligthart (1982a, June 15). Revision of the social class concept. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revision-of-the-social-class-concept


Case studies

The application of the media selection model to selective sampling

This paper will deal with the problem of choice between two activities, advertising versus selective sampling as below-the- line activity. It will explore the possibility of achieving objective standards of decision according to procedures followed...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Jan Ligthart
June 15, 1971
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Citation

Ligthart, J. (1971a, June 15). The application of the media selection model to selective sampling . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-application-of-the-media-selection-model-to-selective-sampling-